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  Home >> SE Information >> Dont's For Search Engines  
 
  Dont's For Search Engines  

Search engines strive to provide the most relevant results to their users, but Spam clutters their indexes with irrelevant and misleading information. Therefore, it is advisable to make no mistake. Search engines will always react to the Spam techniques when they become a big enough problem. Then they might ban the entire site if one is caught using such tricks.

The following list will give you as idea of the "DON'TS" for the search engines:


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Do not use text that is the same or slightly different color as the background to 'hide' words. Also, note the background color to a table cell and make sure that any text put inside the cell is not also the same color as the page background color.
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Do not repeat the keywords in the Meta tags more than once, and do not use keywords that are unrelated to the site's content.
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Do not create a title like soft toys, soft toys, and soft toys. etc. This is considered as Spam.
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Do not repeat the keyword to increase its frequency on a page (Keyword stuffing). Search engines now have the ability to analyze a page and determine whether the frequency is above a "normal" level in proportion to the rest of the words in the document.
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Do not optimize a page for top ranking, and then swap another page in its place once a top ranking is achieved.
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Do not put misleading words on the page in the hope to attract visitors looking for another topic.
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Do not submit a page to the search engines that, once loaded, automatically redirects to a page of different content.
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Do not create a page that prohibits the user from using the browser's back button to return to the search engine results.
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Do not create too many doorways with very similar keywords.
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Do not submit the same page more than once on the same day to the same search engine.
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Do not submit pages that contain keyword filled 'sentences' that make no sense.
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Do not put multiple instances of the Title Tag in the HTML code. For a while, Spammers were enjoying success with this, but the search engines quickly caught them, and it is now considered Spam.
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Do not put pages of content in layers and position them off screen or practice the same kind of behavior by turning the visibility of the layers to 'off.'
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Do not use tiny or 'invisible text' in the page.
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Do not send query to a search engine with an automated 'rank reporting tool' hundreds of times per day.
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Do not purchase multiple domains and put duplicate copies of the web site on each domain. Search engines can detect duplicates and may penalize the entire block.
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Do not participate in Link Popularity Programs or Farms (that means participating in link exchanges for the sole purpose of increasing the ranking in search engines).
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Do not participate in Link Popularity Programs or Farms (that means participating in link exchanges for the sole purpose of increasing the ranking in search engines).

Do not submit different versions of the web site (i.e. do not simply duplicate a Web page, give the copies different file names, and submit them all) in the hope of getting multiple listings. That will be interpreted as an attempt to flood the engine.
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Do not submit more than the allowed number of pages per engine per day or week. Each engine has a limit on how many pages one can manually submit to it using its online forms.
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Do not cloak.
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Do not support affiliate sites with same or similar content but a different site designs.

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Never submit doorways to directories. Follow the submission guidelines carefully.
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