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  FAQ  
Q.
How Search Engines Make Sense of the Web?

A.

Search engines are essentially massive full-text indexes of web pages. The quality of the indexes, and how the engines use the information they contain, is what makes -- or breaks -- the quality of search results.

We're all familiar with back-of-the-book indexes. They're simply alphabetized lists of the important words in the book, and the pages on which they appear.

Search engine indexes are similar, but vastly more complex that back-of-the-book indexes. Although most of us will never want to become experts on web indexing, knowing even a little bit about how they're built and used can vastly improve your searching skills.

Q.

What can Search Engine Optimization do for my business?

A.

Search Engine Optimization guarantees that your website will have top placement in the search engines and directories we submit to. We do this by first optimizing your web site for search engine positioning thus making your web site "search engine friendly." A vast majority of web sites on the Internet may look good on the outside but are very poorly designed for great search engine ranking. We ensure that your site is utilizing all of the latest methods and technology according to the specific rules for each individual search engine or directory. We then offer a variety of submission programs that are specific to what you want to accomplish. Our submission programs are targeted and bring results unlike the many "blind submission" programs out there that really do nothing more than to submit your URL. We focus on specific keywords, keyword phrases and even individual search engines and directories themselves.
In short, we will help your business obtain top rankings in the most popular search engines and directories on the Internet. We guarantee it!

Q.

What are the differences between what I do and what we do on our own?

A.

While it is true that you can submit your site to search engines and directories on your own or even use software or online promotions, it is a very time consuming task. You must also take into consideration that understanding and keeping up on the various rules and guidelines that each search engine sets up can easily turn into a full time job!. I keep abreast of the latest search engine methods and rules, which change all the time and therefore, are able to provide a professional service to you. We fully understand the elements that make up a fully optimized, search engine friendly web site as well as the rules and methods that each search engine sets forth.

We also keep you from receiving unwanted spam. Using many of the 'automated' programs and services that are out there on the market will not only bring poor results but will bring you an almost endless stream of spam and junk email. With our services, we take that hit for you. You will never receive any unsolicited email as a result of our Search Engine Submission services.

Finally, we follow up on our submission process, another thing you can do on your own but again, is a very time consuming element. We provide detailed reports that actually show where you are ranking in relation to keywords, specific URLs and search engines.

Q

How many search engines & directories does I submit to?

A.

We focus on 15 top search engines and directories but submit to 400+. We say "+" because we actually submit to about 500 but sometimes not all submissions are accepted. We keep the total number to around 400 because many minor search engines are "here today and gone tomorrow." Those programs out there that say they will submit your site to 1000's of search engines are usually useless because a lot of those 1000's of engines are merely email collection databases set up for spamming. We submit to 400+ to stay competitive with other offers out there but really focus on the top 15 because this is where 95% of your search engine traffic will come from.

Q.

Do you manually submit to search engines or do you use automated software?

A.

We feel it is very important to manually submit your site to the top 15 search engines and directories and rely on advanced software to submit to the rest. Many of the top search engines refuse submissions from software programs all together which is why we choose to manually submit. Besides this, the 3 top directories - Yahoo, Looksmart, and The Open Directory Project require that categories be selected within their structure before a site is submitted. No automated program can do that.

Q.

What are Doorway Pages (also known as Gateway, Bridge or Jump Pages)?

A.

Doorway pages contain hidden code as well as viewable content that is specifically designed for your keywords and phrases. These pages many times look just like your regular web pages but are highly optimized for maximum weighting and ranking ability to each individual search engine specification. These pages also allow I to concentrate on one keyword phrase and one search engine at a time. This enables us to provide exactly what a particular search engine is looking for.

Q.

Can I achieve similar results on my own?

A.

It is possible to achieve good rankings on your own, but without a proven technique, HTML expertise, continual knowledge of search engine rules and regulations and lots of time, your chances of achieving recurring and consistent rankings above your competitors is almost impossible. Our main focus is to achieve high search engine rankings for clients. We are professionals dedicated to the research, technology and innovation required to stay on the cutting edge of search engine trends.

Q.

Why is search engine positioning pivotal to success in this market?

A.

More than 85% percent of all Internet users go directly to search engines immediately upon accessing the Internet to find what they are looking for. Therefore you cannot afford to be ranked anywhere but on the first page. In addition, most Internet users do not venture beyond the first page of a search, so, unless you are being found there, your chances of drawing those Internet users to your site are very unlikely. Even if you spend thousands of dollars on keyword banner buys, site sponsorships, click through advertising and the like, you need good search engine rankings first and foremost! The current industry standard on banner click-thru is at about 0.5%. The highest we have ever seen is 35% which is very rare. Therefore if 1 out of 200 clicks on the banner, where does the other 199 look?

Q.

What if I have more than one web site?

A.

Each site is treated as an individual project having its own design and set up, submission process and reporting.

Q.

How do you track the quantity of visitors directed to my web site?

A.

I use Web Trends Statistical Reports to track directed traffic.

Q.

Am I effective with framed web sites?

A.

Typically framed web sites rank low on search engines. However, I've methods and techniques to get around this so that even framed web sites will rank well.

Q.

Will I alter my existing web site in any way?

A.

No. When optimizing your web site, much of the optimization lies in the code itself and not on the visible surface. However, in relation to your Doorway pages, we may use enhanced verbiage and simplified design structure to focus on the specific keyword or keyword phrase they are designed for.

Are singular keywords or phrases better to use with search engines?
In relation to singular keywords, it depends on the popularity of them. Keyword phrases that specifically identify your products and services enhance your ability to be ranked. The researches have discovered that most people use keyword phrases of two or more words as opposed to singular keywords when conducting searches as well.

How do I keep up with what search engines are looking for?
I is comprised of professionals dedicated to the research, technology and innovation required to stay on the cutting edge of search engine trends. We are constantly studying each search engine's rules, regulations, behavior and process timing.

Q.

How long will it take until I start seeing results?

A.

It depends on the search engine. Some index your site in few days time while others can take up to 2-3 months.

Q.

How long will my company's web site stay at the top of the major search engines?

A.

I will ensure that your company's web site stays at the top of the major search engines for the duration of your contract with us. Because search engine positioning requires continuous effort, we cannot guarantee that you will retain top rankings should you cancel your service with us.

Q.

What are the keyword and description guidelines?

A.

All keywords submitted must be relevant to the content on your site. Words not relevant to your site will be disregarded and must be replaced. Descriptions 20 words or less that describes your web sites content, products, or services are most effective. Slogans, or phrases like "guaranteed overnight delivery" are not recommended.

Q.

Are my Doorway Pages hosted on your servers or mine?

A.

We prefer to host all Doorway pages that we develop on your server under your domain name. If we host it on our server, we must acquire an additional domain name for you. Some services out there state that it is important that they host your Doorway Pages on their servers, that they have high bandwidth and state of the art servers. Nothing could be further from the truth. First of all they usually design generic looking Doorway pages that contain your logo and some text where we usually retain the same look as your own existing web site. Secondly, as those services continue to submit multiple URL's for their clients under the service's domain name; they can be targeted as spammers. Search engines have been known to block entire domains from their indexes and if a service is hosting multiple Doorway Pages for multiple clients under one main domain, this could cost them dearly. That is why we will attempt to host your Doorway Pages under your domain name or another selected domain that is in relation to your business. It is more effective, looks more professional and brings greater results.
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